SURVEY PART IV: WHAT WE DO/WHAT WE DON'T DO

One of the telling things - even more than the difference in how photographers spend their time - are the things that photographers DON'T spend their time on.  One of the striking differences that came out when you compare the average photographer to the "successful" photographer - was the percentage that outsource 2 or more of their regular tasks.

I asked about the following: Editing (culling images), Processing (enhancing), Blogging, Bookkeeping, Client Relationship Management, Legal, Marketing Design, Order Fulfillment, and Album Design.

The following graph represents the percentage - on average - of photographers who outsource at least 2 of these:

On average, only 40% of photographers are outsourcing some of these tasks.  On the other hand, the graph for "successful" photographers looks like this:

86% of "successful" photographers are outsourcing at least 2 of the above tasks.  As an FYI, the most commonly outsourced tasks among "successful" photographers were:

Processing Images (57%), Legal (55%), and Album Design. (51%)